#035: 5 Stories You Can Tell in Your Expert Brand’s Marketing for More Engagement

#031: Three Emotions Your Expert Offer MUST Deliver On

#027: The Nine Benefits of Specialization for Service Providers

#025: The Price-Commodity Scale™ of Pricing and Positioning

#024: The Power of “Beacon Beliefs” to Bring Clients to Your Expert Brand

#023: Positioning is More Than Just Messaging