The Journey of the Expert Brand
Tap the arrow to learn more about each step of the Expert Brand journey, from Commodity Service Provider all the way to Expert Enterprise.
Step 1: Commodity Provider
Most start as a Commodity Service Provider, with more Commodity Factors than Authority Factors.
Step 2: Expert Consultantcy
Once you begin to specialize and add in more Authority Factors, you create your Expert Brand.
Step 3: Expert Business
Some want to grow even bigger, and expand their Authority Factors and Marketing even more with a team.
Step 4: Expert Enterprise
Some reach even bigger heights of impact and size, and this is the largest Expert Brand.